Some large corporations have developed to help determine the optimal investment across various media;such tools are useful when determining the relationship between promotional spending and brand sales.
A)advertising strategies
B)advertising budgets
C)impact studies
D)sales techniques
E)statistical models

Question

Quizplus · Accepted Answer

The use of statistical models can help determine the optimal investment across various media by analyzing the relationship between promotional spending and brand sales.

Some Large Corporations Have Developed to Help Determine the Optimal