Quaker Oats has been selling oatmeal for many years and is a trusted leader in the oatmeal market.What will be the most likely objective of advertisements for a new flavor of oatmeal being introduced by Quaker Oats?

Question

Quizplus · Accepted Answer

The introduction of a new flavor of oatmeal is likely an attempt to maintain customer relationships by offering something new and exciting to current customers. Encouraging customers to switch brands or changing customer perceptions would be better suited for a company introducing an entirely new oatmeal product or entering a new market. Correcting false impressions or building a company image may be important for a new company or product, but Quaker Oats already has a strong reputation in the market.

Quaker Oats Has Been Selling Oatmeal for Many Years and Is