The National Pork Board developed the very successful "Pork.The Other White Meat" campaign.The campaign provided nutritional information and pork recipes in an attempt to encourage consumers to view pork as a tasty alternative to poultry and fish.Which of the following functions was the goal of this public relations campaign?
A) gain financial support for pork producers
B) maintain relationships with pork producers
C) influence government regulations on pork
D) build up a positive image for pork
E) create newsworthy information about pork
Correct Answer:
Verified
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