Which of the following statements about radio as an advertising medium is true?
A)Radio is defined as an outdoor medium.
B)Radio prohibits the use of segmentation strategies.
C)National radio advertising opportunities are simple to purchase.
D)Radio advertising is typically quite expensive.
E)One advantage of radio advertising is its high demographic selectivity.

Question

Quizplus · Accepted Answer

One advantage of radio advertising is its high demographic selectivity. Radio allows targeting specific demographics, such as age, gender, income level, and geographic location, making it a cost-effective and efficient advertising medium. Radio advertising is typically less expensive than other traditional advertising media such as TV or print, making it a popular choice for small businesses with limited advertising budgets. National radio advertising opportunities also exist, but they require more planning, negotiation, and budget.

Which of the Following Statements About Radio as an Advertising