Harpo Enterprises maintains the Oprah Winfrey show,a Web site,and O magazine.Because Harpo Enterprises practices integrated marketing communications,these different brand contacts all maintain in design and tone.

Question

Quizplus · Accepted Answer

Consistency is the best choice because integrated marketing communications requires consistent branding across all channels of communication. Harpo Enterprises maintains consistency in design and tone across their TV show, website, and magazine, ensuring that their brand message is clear and recognizable to their audience.

Harpo Enterprises Maintains the Oprah Winfrey Show,a Web Site,and O