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Advertising,sales Promotion,personal Selling,public Relations,and Direct Marketing Are All

Question 19

Multiple Choice

Advertising,sales promotion,personal selling,public relations,and direct marketing are all .


A) promotional tools used for push strategies but not pull strategies
B) promotional tools adapted for use in mass marketing
C) promotional tools used for pull strategies but not push strategies
D) communications channels that should be integrated under the concept of integrated marketing communications
E) communications channels focused more on narrowcasting than broadcasting

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