Using integrated marketing communications,the communications process should start with .
A)publicity
B)an advertising strategy
C)public relations
D)an audit of all potential customer touch points
E)the competitive- parity method

Name: Using integrated marketing communications,the communications process should start with . A)publicity B)an advertising strategy C)public relations D)an audit of all potential customer touch points E)the competitive- parity method
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Question

Quizplus · Accepted Answer

The Answer is D

Using Integrated Marketing Communications,the Communications Process Should Start with