The promotion mix is the company's primary communication activity;the marketing mix must be coordinated for the greatest communication impact.What is NOT included in the entire marketing mix?

Question

Quizplus · Accepted Answer

Competitor is not included in the entire marketing mix. The marketing mix consists of the 4Ps which are product, price, promotion, and place. However, competitor analysis is a separate activity that is part of the overall marketing strategy.

The Promotion Mix Is the Company's Primary Communication Activity;the Marketing