Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?
A)The use of multiple marketing communications channels is advantageous.
B)Short- term relationships with customers are more profitable than long- term relationships with customers.
C)Long- term relationships with customers are best nurtured through public relations.
D)Long- term relationships with customers are best nurtured through sales promotion.
E)The use of a single marketing communications channel is advantageous.

Question

Quizplus · Accepted Answer

Management of a company that adheres to the principle of integrated marketing communications believes that the use of multiple marketing communications channels is advantageous. This approach allows for a consistent and coordinated message to be communicated to the target audience through various channels, including advertising, public relations, personal selling, and sales promotion.

Management of a Company That Adheres to the Principle of Integrated