More companies are adopting the concept of ,which carefully integrates and coordinates the company's many communication channels to deliver a clear,consistent,and compelling message about the organization and its brands.

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The concept being described is integrated marketing communications (IMC), which involves coordinating and integrating various communication channels (such as advertising, public relations, direct marketing, and social media) to ensure a consistent and effective message about the organization is communicated to the target audience.

More Companies Are Adopting the Concept of ,Which Carefully Integrates