Companies are doing less and more as a result of an explosion of more focused media that better match today's targeting strategies.
A)media;sales
B)broadcasting;narrowcasting
C)narrowcasting;broadcasting
D)advertising;word- of- mouth
E)marketing;media

Question

Quizplus · Accepted Answer

Broadcasting refers to reaching a large audience through mass media, while narrowcasting refers to targeting a specific group of people with a personalized message. As a result of the explosion of more focused media, companies are shifting away from broadcasting and towards narrowcasting. This allows them to better match their targeting strategies and reach the specific audience they want to reach.

Companies Are Doing Less and More as a Result of an Explosion