Which method of setting an advertising budget is based on analyzing competitors' spending?
A)affordable method
B)regression method
C)competitive- parity method
D)objective- and- task method
E)percentage- of- sales method

Question

Quizplus · Accepted Answer

The competitive-parity method involves setting the advertising budget based on the level of spending of competitors. This approach ensures that the company's advertising is in line with its competitors and avoids over or under-spending on advertising.

Which Method of Setting an Advertising Budget Is Based on Analyzing