Integrated marketing communications require a company's mass- market advertisements,Web site,e- mail,and personal selling communications to all have .

Question

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Integrated marketing communications involve a coordinated approach across all communication channels to create a consistent message, look, and feel for the target audience. It is important that all communication channels deliver the same message and have a cohesive branding to avoid confusion among customers. Separate marketing objectives or independent communication directors would hinder the integrated approach, and equal portions of the advertising budget may not be necessary for each communication channel.

Integrated Marketing Communications Require a Company's Mass- Market Advertisements,Web Site,e-