A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of .
A)sales promotion
B)direct marketing
C)nonpersonal marketing
D)public service activities
E)buzz marketing

Question

Quizplus · Accepted Answer

This is an example of buzz marketing, where the company is relying on early adopters to create buzz and excitement about their products. It is a form of word-of-mouth marketing that can be inexpensive and effective in building brand awareness.

A Manufacturer of a Variety of Technological Devices Asked Its