New communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these new technologies also give consumers more control over the advertising messages they receive.

Question

Quizplus · Accepted Answer

New communications technologies allow consumers to block ads, unsubscribe from email lists, and use ad-blocking software, giving them more control over the advertising messages they receive. Companies must adapt their advertising strategies to these new technologies to keep up with consumer preferences.

New Communications Technologies Such as Cell Phones and the Internet