A recent trend toward more push than pull in the mixes of consumer- goods companies may achieve short- run sales at the expense of brand equity.

Question

Quizplus · Accepted Answer

The statement suggests that a shift towards more push marketing (i.e. pushing products onto consumers through advertising and promotions) may result in increased sales in the short-term, but could harm the overall value and recognition of the brand over time.

A Recent Trend Toward More Push Than Pull in the Mixes