Buzz marketing involves cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.

Question

Quizplus · Accepted Answer

This statement accurately describes the concept of buzz marketing, which is focused on leveraging the influence of respected individuals within a target audience to create buzz and generate interest and excitement for a brand or product. This approach relies on the power of word-of-mouth marketing to spread awareness and build credibility among potential customers.

Buzz Marketing Involves Cultivating Opinion Leaders and Getting Them to Spread