In the battle for "share of stomachs," some supermarkets are cutting costs and attempting to compete more effectively with food discounters,while others are moving upscale,providing improved store environments and higher- quality food offerings.These two different strategies represent differences in .
A)retail convergence
B)retail technology
C)positioning
D)place decisions
E)wholesaling

Question

Quizplus · Accepted Answer

The two different strategies mentioned (cutting costs to compete with food discounters vs. moving upscale with improved environments and higher-quality offerings) represent differences in retail positioning, which refers to the way a retailer differentiates itself from its competitors in the minds of consumers.

In the Battle for "Share of Stomachs," Some Supermarkets Are