A retailer's should differentiate the retailer while matching target shoppers' expectations.One strategy is to offer merchandise that no other competitor carries.

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Product assortment refers to the variety of products offered by a retailer. By offering merchandise that no other competitor carries, the retailer can differentiate itself and meet the unique needs and preferences of its target shoppers. This can help the retailer stand out in a crowded marketplace and build customer loyalty.

A Retailer's Should Differentiate the Retailer While Matching Target Shoppers