A channel consisting of one or more separate producers,wholesalers,or retailers that seek to maximize their own profits-even at the expense of profits for the channel as a whole-is a(n) .
A)independent channel allocation
B)administered vertical marketing system
C)conventional distribution channel
D)vertical marketing system
E)corporate VMS

Question

Quizplus · Accepted Answer

This statement describes a conventional distribution channel, where each member acts independently to maximize their own profits without considering the overall profitability of the channel. In contrast, a vertical marketing system (VMS) is a coordinated system where members work together towards common goals, and an administered VMS is where one dominant member coordinates the others. A corporate VMS is where one company owns all the levels of the channel. Independent channel allocation is not a recognized term in marketing.

A Channel Consisting of One or More Separate Producers,wholesalers,or Retailers