A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using .
A)exclusive distribution
B)exclusive dealing
C)a tying agreement
D)disintermediation
E)intensive distribution

Question

Quizplus · Accepted Answer

The situation described is a tying agreement, where the producer requires the dealer to take on additional products in order to gain access to the strong brand. Exclusive distribution refers to limiting distribution to only one or a few outlets, while exclusive dealing refers to a producer requiring a dealer to only carry their product. Disintermediation refers to eliminating intermediaries in a supply chain, and intensive distribution refers to making a product available in as many outlets as possible.

A Producer of a Strong Brand That Agrees to Sell