When a company compares the likely sales,costs,and profitability of different channel alternatives,it is using _ _ criteria to evaluate its channel options.

Question

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The company is evaluating the financial implications of different channel options, such as expected sales, costs, and profitability. This is an economic criteria, meaning the financial factors that will impact the success of the business.

When a Company Compares the Likely Sales,costs,and Profitability of Different