Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork,both inside the company and among all the marketing channel organizations.Lancaster Box is thinking of .
A)customer relationship management
B)integrated logistics management
C)third- party logistics
D)disintermediation
E)vendor- managed inventory

Question

Quizplus · Accepted Answer

Integrated logistics management involves working with other organizations (including marketing channel organizations) to optimize logistics processes and reduce costs while improving customer service. This aligns with Lancaster Box Company's goals of improving customer service and reducing distribution costs through teamwork. The other options (A, C, D, E) do not address the specific goal of reducing distribution costs while improving customer service through collaboration with marketing channel organizations.

Lancaster Box Company Wants to Provide Better Customer Service While