Disintermediation has occurred when an online marketer takes business away from traditional brick- and- mortar retailers.

Question

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Disintermediation refers to the process of eliminating intermediaries between the producer and the consumer. In the context of online marketing, disintermediation occurs when consumers bypass traditional brick-and-mortar retailers and purchase products directly from online marketers.

Disintermediation Has Occurred When an Online Marketer Takes Business Away