Bose prices its most expensive noise reduction earphones at $399.95,which is a full $100.00 more than its next most expensive earphones.It costs Bose only a few dollars more to make the most expensive earphones.Bose is using pricing.
A)captive product
B)customer- segment
C)promotional
D)penetration
E)product- form

Question

Quizplus · Accepted Answer

Bose is using product-form pricing, where different versions of the product are priced differently, even though the cost to produce them is not significantly different.

Bose Prices Its Most Expensive Noise Reduction Earphones at $399