When McDonald's and other fast food restaurants offer "value menu" items at surprisingly low prices,they are using .
A)break- even pricing
B)target profit pricing
C)good- value pricing
D)bundling
E)cost- plus pricing

Question

Quizplus · Accepted Answer

Good-value pricing involves offering customers the right combination of quality and good service at a fair price. McDonald's and other fast food restaurants offering "value menu" items at low prices are using this strategy to attract price-sensitive customers while also maintaining the quality of their products and services. This is different from break-even pricing, which involves setting prices to cover the costs of producing and selling a product, and target profit pricing, which involves setting prices to achieve a specific profit goal. Bundling and cost-plus pricing are also pricing strategies used by businesses, but they do not apply in this specific scenario.

When McDonald's and Other Fast Food Restaurants Offer "Value Menu