Consumers usually perceive higher- priced products as .
A)having high quality
B)out of reach for most people
C)having cost- based prices
D)being in the introductory stage of the product life cycle
E)having target- cost prices

Question

Quizplus · Accepted Answer

Consumers typically associate higher prices with higher quality, as they assume that the cost is reflective of better materials, design, or performance.

Consumers Usually Perceive Higher- Priced Products as