Your department holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do.Your department is practicing the selling concept.

Question

Quizplus · Accepted Answer

The description aligns with the marketing concept, which focuses on understanding and meeting the needs and wants of target markets better than competitors, rather than the selling concept, which emphasizes aggressive sales techniques.

Your Department Holds That Achieving Organizational Goals Depends on Knowing