What underlying processes help to explain the occurrence of group polarization?

Question

Quizplus · Accepted Answer

Group polarization occurs due to two main underlying processes – informational influence and normative influence. First, informational influence occurs when individuals share their views and reasons behind them, and others consider and evaluate the information before forming or adjusting their opinions. This can lead to an increase in the extremity of opinions, as individuals who have similar views reinforce each other’s beliefs. Second, normative influence occurs when individuals want to conform to social norms within the group, leading to a shift towards more extreme opinions as individuals try to fit into the group’s accepted perspective.

What Underlying Processes Help to Explain the Occurrence of Group