When information is relevant to our self-concepts, we process it quickly and remember it well. This is concept is referred to as

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Self-reference is the concept that when information is personally relevant to our self-concepts, we process it more deeply and remember it better. This is because we tend to relate new information to our existing knowledge and beliefs about ourselves, which facilitates memory encoding and retrieval.

When Information Is Relevant to Our Self-Concepts, We Process It