Tara and her friends are out shopping and she is having not feeling good about herself because she can't find any outfits she likes. She comments to her friends that she thinks she looks ugly in an outfit, seeking the reassurance from her friends that she looks fine. The best example of what Tara is engaging in is

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Tara is engaging in false modesty by downplaying her own appearance and seeking reassurance from her friends. She is not actually seeking to handicap herself or overestimate her own abilities (self-serving bias), nor is she trying to stand out from the group (false uniqueness effect).

Tara and Her Friends Are Out Shopping and She Is