A university student notices that an election for school president is being held. He has seen posters for L. V. Smith around campus, but he doesn't know anything else about the candidates who are running. He will likely choose the candidate named L. V. Smith instead of the one named W. P. Daoust because of

Question

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The student's decision to vote for L. V. Smith is most likely due to the mere-exposure effect. This phenomenon refers to a psychological tendency for people to develop a preference for things (such as people or objects) that they are familiar with or have been exposed to repeatedly. In this case, the student has seen posters for L. V. Smith around campus, which may have made them more familiar and appealing to the student.

A University Student Notices That an Election for School President