For a social movement to begin, there must be a process in which values, beliefs, and goals of potential recruits are made congruent and complementary to a movement's value orientation and put in the service of the movement. This is called ________.
A) frame alignment
B) resource mobilization
C) institutionalization
D) bureaucratization

Question

Quizplus · Accepted Answer

Frame alignment is the process of bringing individuals' values, beliefs, and goals into alignment with those of a social movement. This process helps to create a sense of shared identity and purpose among the participants, making it more likely that they will join the movement and work towards its goals. Resource mobilization, institutionalization, and bureaucratization are all important aspects of social movements, but they do not necessarily involve the same process of value alignment that is characteristic of frame alignment.

For a Social Movement to Begin, There Must Be a Process