What corporations did sociologist Nicole Biggart study and came to the conclusion that some corporations were successful because they violated, not followed, traditional bureaucratic principles?

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Nicole Biggart's research focused on direct sales organizations like Mary Kay Cosmetics, Amway, and Avon. She concluded that these corporations were successful partly because they deviated from traditional bureaucratic principles, relying instead on personal networks and non-traditional management strategies.

What Corporations Did Sociologist Nicole Biggart Study and Came to the Conclusion