In RFM analysis, an F score of 1 shows that ________.
A) a customer has bought the least expensive items
B) a customer has frequently placed orders
C) a customer has always bought the most expensive items
D) a customer has rarely made a purchase
Correct Answer:
Verified
Q1: The frequency of customer purchases is not
Q2: _ is a way of analyzing and
Q3: Cheryl Inc., a leading cosmetics manufacturer, wants
Q4: RFM scores are basically beneficial to salespeople,
Q5: RFM analysis is a complex technique that
Q7: What is database marketing?
Q8: RFM analysis can be a useful tool
Q9: The RFM score is obtained by ranking
Q10: In RFM analysis, customers who have bought
Q11: Which of the following RFM scores refers
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