Cheryl Inc., a leading cosmetics manufacturer, wants to identify its most valued customers. Each customer is assigned an RFM score based on their purchasing patterns. One of their valued customers has an RFM score of 545. In this case, the ideal action for Cheryl's sales team is to ________.
A) up-sell more expensive goods to this customer
B) contact this customer immediately
C) not waste any time on this customer
D) set up an automated contact system for this customer
Correct Answer:
Verified
Q1: The frequency of customer purchases is not
Q2: _ is a way of analyzing and
Q4: RFM scores are basically beneficial to salespeople,
Q5: RFM analysis is a complex technique that
Q6: In RFM analysis, an F score of
Q7: What is database marketing?
Q8: RFM analysis can be a useful tool
Q9: The RFM score is obtained by ranking
Q10: In RFM analysis, customers who have bought
Q11: Which of the following RFM scores refers
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