________ shows how much the base probability increases or decreases when other products are purchased.
A) Lift
B) Support
C) Confidence
D) Cohesion

Name: ________ shows how much the base probability increases or decreases when other products are purchased. A) Lift B) Support C) Confidence D) Cohesion
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Lift shows how much a product lifts the probability of another product being purchased. It is used in market basket analysis to identify cross-selling opportunities.

________ Shows How Much the Base Probability Increases or Decreases