________ occurs when a company such as Dell omits a part of the supply chain relationship and sells directly to the consumer.
A) Disintermediation
B) Distribution channel
C) Strategic business unit
D) Collaboration system

Question

Quizplus · Accepted Answer

Disintermediation occurs when a company eliminates an intermediary in the supply chain and sells its products directly to the end consumer, as in the case of Dell selling its laptops and computers directly to customers online.

________ Occurs When a Company Such as Dell Omits a Part