In Porter's five forces model, the intensity of each of the five forces determines the characteristics of the industry, how profitable it is, and ________.
A) the power held by employee unions
B) the quality and the nature of products sold
C) how competent the customer services will be
D) how sustainable that profitability will be

Question

Quizplus · Accepted Answer

The intensity of each of Porter's five forces determines the profitability of the industry, but how sustainable that profitability will be depends on the strength of those forces. A strong or volatile force, such as intense rivalry, can make profits unsustainable over time. Therefore, the answer is D, how sustainable that profitability will be. The other options do not directly relate to the impact of the five forces on industry profitability.

In Porter's Five Forces Model, the Intensity of Each of the Five