The threat of substitution in Porter's model concerns the danger of customers taking their business elsewhere.

Name: The threat of substitution in Porter's model concerns the danger of customers taking their business elsewhere.
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Question

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The threat of substitution in Porter's model considers the possibility of customers switching to alternative products or services offered by competitors or substitutes, which can lead to a loss of market share and revenue for the company.

The Threat of Substitution in Porter's Model Concerns the Danger