Which of the following primary value chain activities induce buyers to purchase a product and provide a means for them to do so?
A) inbound logistics
B) sales and marketing
C) outbound logistics
D) operations/management

Question

Quizplus · Accepted Answer

Sales and marketing activities are designed to promote and advertise the product to potential buyers and to provide them with a means to make a purchase. This includes activities such as advertising, sales promotions, personal selling, and e-commerce. Inbound logistics refers to the activities involved in receiving and storing raw materials, while outbound logistics involves the delivery of finished products to customers. Operations/management activities are focused on creating the product or delivering the service, but do not necessarily directly induce buyers to purchase or provide a means for them to do so.

Which of the Following Primary Value Chain Activities Induce Buyers