A U.S.-located college textbook manufacturer produces its copyrighted/trademarked biology textbook for sale in the U.S.It licenses an English-language version of the textbook to a manufacturer in India for sale.The Indian company produces the textbook and ships it to the U.S.for sale at a much lower price than the price offered by the U.S.company.This is referred to as:

Question

Quizplus · Accepted Answer

This is an example of gray marketing, also known as parallel import or parallel trade, where products legally produced and marketed in one country are imported and sold in another country without the authorization of the original manufacturer or trademark owner. In this case, the Indian company is producing and selling the copyrighted textbook without the permission of the U.S. company in the U.S. market at a lower price, creating unfair competition for the U.S. company.

A US-Located College Textbook Manufacturer Produces Its Copyrighted/trademarked Biology Textbook for for Sale