John's friend dies of a sudden heart attack. John rushes to his doctor for an expensive physical examination. This response demonstrates that people:

Question

Quizplus · Accepted Answer

This response demonstrates the availability heuristic, where people give more weight to vivid and recent events, such as the unexpected death of a friend, rather than to statistics and probabilities. This can lead to overestimating the likelihood of similar events happening to oneself, and therefore seeking out costly medical examinations as a response.

John's Friend Dies of a Sudden Heart Attack