You are writing an internal proposal advocating that your company purchase a new ticket-tracking system, called Tick-Track, for the company's information-technology help desk. Which of the following is the best point to make in the introduction of your proposal?
A) Tick-Track is made by a company that was just bought by Google.
B) Tick-Track is designed to take advantage of the latest developments in database-search technology.
C) You estimate that the response delays caused by your company's current ticket-tracking system are costing the company $1,000 per day in lost productivity.
D) Tick-Track is a web-based system.

Question

Quizplus · Accepted Answer

The best point to make in the introduction of the proposal is to highlight the financial implications of the current ticket-tracking system. By estimating the cost of response delays, it creates a sense of urgency and necessity to purchase a new system. This point is more impactful and relevant to the decision-makers than the fact that Tick-Track is made by a company bought by Google or that it is web-based. While it is useful to mention the features of the new system, it is essential to frame the proposal in a way that demonstrates its impact on the company's bottom line.

You Are Writing an Internal Proposal Advocating That Your Company