Paivio's dual-coding theory suggests that pictures have a(n) ______ code and a(n) ______ code.

Question

Quizplus · Accepted Answer

Paivio's dual-coding theory proposes that information can be processed in two ways: verbally and nonverbally (or symbolically). According to this theory, both words and pictures can be used to represent information and these two types of representation create separate mental codes. Therefore, pictures have a verbal code (associated with the label or name of the object in the picture) and a nonverbal code (associated with the visual characteristics of the object in the picture). Choice A is the correct answer as it represents the verbal and nonverbal codes proposed by the dual-coding theory.

Paivio's Dual-Coding Theory Suggests That Pictures Have A(n) ______ Code