Matching the circumstances of encoding and retrieval aids memory. This phenomenon is known as the ______.

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The encoding specificity principle is the idea that memory is best when information available at encoding is also available at retrieval. Matching the circumstances of encoding and retrieval aids memory by activating the same neural pathways that were activated during encoding. The primacy and recency effects are related to the order in which information is presented and remembered, while the environmental context principle states that memory is better when the context of encoding matches the context of retrieval.

Matching the Circumstances of Encoding and Retrieval Aids Memory