The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct (Table 9.3 in the text).
A)attitude
B)satisfaction
C)purchase frequency
D)purchase intent

Question

Quizplus · Accepted Answer

The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are typically used to measure the frequency of an action or behavior, such as purchase frequency.

The Scale Descriptors "Never," "Rarely," "Sometimes," "Often," and "Very Often