Comparative scales involve the direct comparison of stimulus objects.
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Q13: A nominal scale can only involve the
Q14: In non-comparative scales,the scaling of each object
Q15: If a scale has the description characteristic,it
Q16: There are three primary scales of measurement:
Q17: In measurement,when assigning numbers to the characteristics
Q19: Statistical techniques that may be used on
Q20: It is possible to construct a nominal
Q21: When using constant sum scales,if respondents allocate
Q22: In constant sum scaling,if an attribute is
Q23: An analysis of social media content can
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