Paired comparison scaling is useful when the number of brands is large,because it requires direct comparison and overt choice.

Name: Paired comparison scaling is useful when the number of brands is large,because it requires direct comparison and overt choice.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Paired comparison scaling becomes impractical when the number of brands is large because the number of comparisons increases exponentially, making it time-consuming and cumbersome for respondents.

Paired Comparison Scaling Is Useful When the Number of Brands