Which of the following statements is not true about the comparative scales technique?
A)An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
B)Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.
C)Comparative scaling is also referred to as non-metric scaling.
D)Comparative scales include paired comparisons,rank order,and constant sum scales.

Question

Quizplus · Accepted Answer

Comparative scales involve comparing one item directly with another, which means respondents evaluate items relative to each other, not on an independent scale like a 1 to 6 preference scale. That example describes a non-comparative scale, often used in metric scaling methods.

Which of the Following Statements Is Not True About the Comparative